The Pharmacy Co-op took advantage of the COVID-19 lockdown to develop a state-of-the-art e-commerce platform for its members to provide Click & Collect shopping for their local customers.
This site at www.yourlocalpharmacy.nz displays 300 of the top-selling pharmacy OTC medicines and health supplements and is designed and managed by The Pharmacy Co-op for its members.
"E-commerce was always on our radar" says Ian Caulfield, CEO of Composite Retail Cooperative.
"The 2-month lockdown which caused the cancellation of our Queenstown conference in March meant that we had some time to work on this while our member pharmacies were busy coping with the challenges of providing essential services to their customers".
"Our custom-built Shopify software provides an online sales channel that "completes the loop" on our digital marketing strategy for our pharmacies" he says.
Now customers receiving product news and health advice via The Pharmacy Co-op's social media and electronic direct mail marketing programmes can click through to view and purchase products at their local pharmacy.