We now have 35 Members around New Zealand with annual retail sales of more than $20Million.
While the NZ pharmacy market is being disrupted by the discount operators, our pharmacy members increased their retail sales strongly in the last 3 months.
The #1 Category in Pharmacy Co-op pharmacies is Health Supplements, and these sales grew by +17% Vs the same 3 months last year, in spite of decreases in sales of Joint Care and Probiotics.
Retail sales were boosted by a stronger Coughs & Colds season compared with 2018. However Cosmetics sales continue to decline - with a number of members deleting the Revlon brand as a result.
The growth in our members' retail sales and customer numbers reflect the fact that we have a strong focus on a small range of the best-selling Core Products. Our planograms and promotional merchandising activity make it easier for customers to shop in the pharmacy.
The challenge for many community pharmacies is to transition out of Cosmetics and Gifts and grow their Health Supplements sales.
This requires an ongoing investment in the right staff, products and service levels in order to build a professional, customer-centric approach in this key category.
The Pharmacy Co-op has developed a fully integrated sales and marketing programme, which utilises instore training and merchandising, professional point-of-sale material and health information, plus automated electronic direct marketing and social media.
This state-of the art approach provides real value to pharmacy customers - and is the perfect strategy for survival in the face of sector discounting.